USE - the benefit for everyone. People Planet Profit credibly redefined. Keep things in balance so that the system doesn't tip over. Lasting success comes when you do business holistically. And here it doesn't just have to be the big things. One should also talk about it, modesty is not the goal in an environmental and social environment. Honesty, transparency and responsibility. This is also about the little stories if they are based on a stable basis.

 

The environmental awareness in the economy is increasing. More and more companies are increasingly focusing on sustainability and are also communicating this externally. This ranges from small start-ups to large corporations and from fashion companies to food brands. Even in industries that used to have reservations about the subject of “environmental protection”, sustainability is now a trend.

 

However, environmental protection is not always based on a free decision. Companies are faced with gradual tightening of limit values ​​and other legal requirements in many areas.

 

According to a survey by the Society for Consumer Research (GFK), around 73% of respondents in Germany are of the opinion that companies must act in an environmentally conscious manner. Around two thirds stated that they only buy services and products that correspond to their ideals and values. Around the same number of people said that they felt guilty if they did not act environmentally friendly.

 

Environmentally conscious action is perceived by many customers and booked as a plus point for the respective company or brand. A green image can be used to win new customers and retain existing ones in the long term. Eco-labels and various other awards help and are automatically associated with innovation and sustainability. Sustainability is also well received in many media. In this way, an additional marketing effect can be achieved with little effort. That saves money on expensive image campaigns, consultants and lawyers.

 

In summary, companies that focus on sustainability win on several levels:

 

-You achieve higher heels

-You save money in marketing

-You benefit from a better image with employees and other stakeholders.

 

If you want to score points with sustainability in advertising, you should be clever. Because especially consumers who value environmental protection are critical. Companies that try to give themselves a green image without delivering on the promises it makes have quickly forfeited their reputation with consumers.

Successful marketing, for example, addresses the emotions of its target group. Target groups differ. Depending on this, sustainability must also be “packaged” differently in order to be effective. At the same time, it is important to establish trust. After all, sustainable products often cost more than others of their kind. Many customers accept that, but only if they feel that the price is justified.

 

The good news: sustainability pays off financially. Future viability even more.