HanseGarnelen
Sustainability marketing / marketing project support / digitization support
Status: active
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Flavorful, sustainable prawns from Grevesmühlen (Lübeck)
Everyone knows them, many love them. The shrimp. It used to be a luxury item, but is now a bestseller, even at the discounter around the corner and doesn't cost the world.
Dwindling fish stocks due to overfishing and climate change are a global problem! Despite this fact, global shrimp consumption has more than doubled over the past decade. This trend of increased demand continues. By 2050, the demand for animal protein - i.e. fish and meat - will increase by around 50 percent. In addition to meat, fish is an important source of protein for human nutrition.
Aquaculture, the rearing of aquatic organisms outside of their natural occurrence, offers a solution to counteract this negative development. Currently, just over a third of the world's shrimp requirements and more than 50% of the world's fish requirements come from aquaculture
But not all aquaculture is created equal! The welfare of animals and the environment during the rearing process is influenced by many different factors. The ideal task for Rupert Baur, who can perfectly combine his skills as a passionate engineer and responsible nature lover in species-appropriate shrimp rearing with the best living conditions for every single Hanse shrimp.
CHEMPERFORM BIOZID LEASING
Sustainability marketing / project support
Status: active
ChemPerform is a BMK-supported project that uses the innovative business model of biocide leasing for users and manufacturers to reduce chemical consumption through specialist knowledge of surface disinfection, without substituting more aggressive, environmentally harmful products while reducing the amount of disinfectants produced.
The ChemPerform advantage is that this situation can be achieved without additional costs. Rather, it succeeds in reducing costs for users and manufacturers. Sustainable, entrepreneurial action without fear of costs with simultaneous image gain and competitive advantage with the target group relevant for the company.
INTEGRATION OF
STRATEGIC MARKETING
INTO THE CHEMPERFORM PROJECT
• PROJECT NAMING
• LOGO DEVELOPMENT - CORPORATE DESIGN
• PROJECT ENVIRONMENTAL ANALYSIS
• PROJECT DESCRIPTION AND PROJECT REASON
• PROJECT COMMUNICATION AND BENEFITS
• TARGET GROUP DEFINITION
• BRAND DEFINITION AND PRODUCT DEFINITION
• POSITIONING IN THE MARKET
• COMMUNICATION BENEFITS AND CREDIBILITY
• MARKETING OBJECTIVES
• COMMUNICATION STRATEGY
• COMMUNICATION OBJECTIVES
• COMMUNICATION MEASURES
• MARKETING CONTROL AND OPTIMIZATION
PROJECT SUPPORT - PROCESS SUPPORT
• SELECTION AND SUPPORT OF THE PROJECT PARTICIPANTS
• COORDINATION BETWEEN PROJECT, PARTICIPANTS AND SUPPORTING GROUP
• CONSULTING WITH THE COMPETENCE OF ENVIRONMENTAL AND CRISIS MANAGEMENT
• SELECTION OF NEW PROJECT PARTICIPANTS
• COORDINATION OF THE PROJECT PARTICIPANTS
• REPORTING AND OPTIMIZATION
• PREPARATION FOR PROJECT PHASE II
• PREPARATION FOR INTERNATIONALIZATION
TÜRKGÜCÜ MÜNCHEN
Sports marketing
Status: active
Türkgücü München Fußball GmbH - Relaunch strategy and design 2020
The relaunch of the Munich 3rd division club Türkgücü Munich was and is very exciting. Starting with the values ​​and basic attitudes for which the association stands, through the strategic reorientation in marketing (including sponsor marketing) to the complete relaunch of all design components, including digital ones.
Internal communication of the measures through a very successful workshop with the players, which we were very enthusiastic about due to the great cooperation of the players.
The marketer has dealt with a target group that, from a sponsor's point of view, offers unbelievable and unique potential for the 3rd division.
Jawz - the bowl company
Sustainability Marketing - Strategy for Generation Y - Full Service
Status: inactive
Complete brand rebuilding for an innovative food & restaurant concept for Generation Y - Sustainable healthy nutrition based on a well-founded target group analysis.
Development of the marketing strategy, including logo design and corporate design implementation. Operational implementation of the marketing strategy and communication strategy.
Development of the store strategy, interior design and mood board presentation.
Development and support of the social media presence. Development, design and implementation of the website. Development and processing of Google SEO. Ongoing, independent support for all digital channels.
Generation of digital content and implementation in marketing communication with operational implementation. Creation of video content.